When sending out direct mail copy , quite a number of things have to be taken into consideration. However everything else should take a backseat to offering the recipient something that should be in their interest. Direct mail copy should be relevant, readable, approachable, presents a call to action, gives the benefits early on, can entice the readers. It should also sell the offer! Not the product. It should be also ensured that the words in any direct mail copy will matter and will have an effect. These are just some of the pointers to take into consideration. There are a lot more things to understand and consider when it comes to making direct mail copies.